Children's World is the largest retailer of children's goods in Russia and Kazakhstan. The company started in 1957 with the opening of the “Central Children's World on Lubyanka”, now the company has 382 stores in 148 cities. The modern Children's World store includes about 20 to 30 thousand items including: toys, clothes and shoes, goods for newborns, stationery, creative kits, products for outdoor activities, car seats and furniture. The company has average prices for their goods. The goal of Children's World is to become the national standard of stores with the widest range of quality products for children and teenagers.